Almost every organisation now has some of ‘digital footprint’ made up of a website, social media channels and emails. But very few people actually understand whether these are working or not.
Getting a handle on how your business is performing online is as important as checking your finances – indeed the two are very much complementary.
This course is designed to teach you how to measure the progress of your sales & marketing campaigns, set yourself simple targets and understand the full customer journey from prospect through to payment and beyond.