Basics of Social Media for Business
Thursday 5 February, 13:00pm - 14:30pm, ergo Business Centre
Are you ready to make social media work for your business?
This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.
What You’ll Learn
• Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.
Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.
By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.
This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.
Book your place now using the button below — spaces are limited!
Photo Consent
Please note, to promote the work of the Council we wish to use photographs or images of people using or benefiting from our services or taking part in activities arranged by the Council. Photographs will be taken during this session to promote this workshop and the support offered by the Invest East Yorkshire Service of East Riding of Yorkshire Council.
These images will be used in social media, in printed and electronic promotion of our service and events. They images will be stored electronically on Council networks and will be reviewed annually.
Under the Data Protection Act 2018 / UK GDPR 2018, we require your consent to use your personal image for this purpose. If you do not wish to consent, please advise your Business Support Representative before the session starts.
These images will NOT be used for anything which may be viewed as negative in tone or that may cause offence, embarrassment or distress.
Images may also be used to validate that the session / support took place under our UK Shared Prosperity Fund (UKSPF) requirements. These images will not be available to the general public but will be retained until at least 2035.