Webinar Summary:
Get Found & Grow – Digital Marketing Basics for Growing Small Businesses
What’s this about?
If you’re running a business and trying to get more visibility online, it can feel like there are a million things you’re supposed to be doing — SEO, social, ads, landing pages, email, tracking, CRM… It’s a lot.
This session is here to help you cut through the noise. We’ll focus on the core things that actually help you get discovered and turn clicks into customers — without needing to be a marketing expert or spend a fortune.
We’ll walk through some simple steps, show you some tools that are easy (and affordable) to use, and help you figure out what you can do yourself — and where it might make sense to get a bit of expert help.
We’ll cover:
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How to find and reach the right people online
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Making sure you’re using the right channels (and not wasting time on the wrong ones)
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Getting your message and brand tone right — so it actually resonates with your audience
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Setting up tracking and basic analytics so you can see what’s working
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Looking at your website and landing pages — are they helping people convert or driving them away?
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What happens after someone signs up or gets in touch — how to follow up and manage leads
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How to keep track of what you’re spending vs. what you’re getting back
We’ll also show you:
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Tools that are free or low-cost — and actually easy to use
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Where AI can be genuinely useful (without overcomplicating things)
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What to focus on first — especially if you don’t have a full-time marketing person
Who’s this for?
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Business owners or small teams doing their own marketing
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Anyone feeling stuck or unsure where to spend time or money
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People who want straightforward advice, not marketing jargon
By the end, you’ll have a clear plan for what to work on, a few new tools to try, and a better idea of what’s worth doing in-house — and where getting help from someone like Swoop could save you time, hassle, and money in the long run.
About Me:
I'm Steph. I've been working in digital marketing for almost 15 years and have seen the rise (and fall) of many different marketing technologies and channels over the years!
I founded Swoop Digital after realising — partly through working with SBSS — that there was an overwhelming need for no-nonsense, no-fluff digital support for small and growing businesses. I also noticed a number of agencies willing to ‘help’ — but only for high budgets and large spends.
Swoop is focused on what you need, and what will actually help drive the growth you deserve.