An interactive workshop that shows you how to create your personal brand and network with confidence. It is not about selling yourself, but about attracting the opportunities that corresponds to you and your business.
Why branding yourself?
If someone ‘googles’ your name, what do they find? What do people say about you when you are not in the room? What do you talk about when meeting colleagues or business partners? What differentiates your profile from that of your peers’?
Building your personal brand is becoming a source of competitiveness in a transparent and interconnected world.
Bloggers, artists and political figures have long recognised the value and the benefits of branding themselves to reach their goals. Personal branding should not be centered around the idea of “selling yourself”. Instead, a personal brand should help you attract the opportunities that correspond to your profile and interests.
Once we understand the benefits of personal brand, we can use this to build our connections and network more effectively.
Who is this for?
Ideal for business owners and those employed in business who are want to increase their visibility, stay front of mind and increase their authority with their audience.
Also suitable for those wanting to build relationships with their prospects and clients and influence buying decisions.
It will also help those that need to network online and in person but find they are not getting the results they want.
Workshop content and benefits:
Is your goal to get a promotion that makes you happy? Attract investors or business partners? Or bring together different facets of your profile? In any case, a defined personal branding will give you a real edge. You will become clear on your goals and priorities and will learn how to position yourself accordingly. During this interactive workshop, you will learn what a personal brand is, how to build yours, and how to communicate it. What follows is then a session to help you network like a pro and build your elevator pitch.
What you'll learn:
By taking part in this workshop, you will:
• Understand how personal branding can help you build your career path or business.
• Make the difference between your brand and your job title
• Conduct a self-audit to identify your “personal assets”
• Create a 60 second pitch and practice this with your peers
• Understand how to use your network, content creation and social proof to build your personal brand
• Learn how to network both online and in person
About the speaker:
Lindsey Newman-Wood is an experienced Marketing & Sales consultant, trainer and speaker who set up Passion Marketing in 2011. She has a long history of providing training and outsourced Sales & Marketing Director services for start-ups and ambitious business owners across the UK.
Lindsey has a proven track record of delivering engaging workshops, webinars and seminars as well as facilitating peer groups, marketing consultancy, 1:1 coaching and mentoring.
There will also be the opportunity to ask questions during the event.