This workshop moves on following the introduction to market research and will give you the confidence to plan and launch your own campaign. You will;
Understand what Market Research is.
Explore the role of Market Research at each stage of your business.
Learn how to conduct YOUR Market Research, and
Plan to implement YOUR strategy – the next steps.
By the end of this full day workshop, attendees will be able to understand;
How market research is key to your business
its importance at every stage of development
the consequences of NOT researching
where to start and how to focus
how to develop a basic questionnaire
how to plan and design a successful market research campaign
how to use the results of your research to benefit your business