What’s the first thing you do if you want to find something out?
Most people would open Google to search for a product or service. ßßIt’s
the reason it’s so powerful for business. You need to be found when
your customers are looking for you. There are two ways to get to the
top of Google’s search results, Search Engine Optimisation (SEO) or Pay
per Click (PPC) advertising. This workshop focuses on the latter of the
options.
In this session you will cover: -
- Why is pay per click so powerful
- Understanding keywords
- Designing your first keyword campaign