Please note eligibility criteria applies to attend this workshop.
How do I get started on digital marketing for my business? This workshop will provide you with the answer by showing you how to harness the power of social networks. In addition to showing how Google works, it will introduce you to the ethics, dynamics and best practices of digital marketing.
Who should attend? Owners, directors and marketing managers who are looking to boost their online presence through social media and to make the most of the channels available to them.
What you will learn:
• How to Identify and define your key social media goals and objectives
• How the Google Pigeon algorithm affects your search engine results.
• Which social media platforms are best suited for reaching your target market
• Strategies to help you build an online audience.
This workshop is part funded through ERDF.