Everyone’s heard of CRM, but most think it’s all about software. It’s not – and that insight can give your company a real competitive advantage.
We start by looking at what CRM is (and isn’t). We then move on to the idea that a company should create value across the customer lifecycle. This involves an understanding of touchpoints.
Each should embody your brand and we explore how to ‘produce delight’ among customers, so that we maximise their lifetime value and increase loyalty.
Every business wants loyal customers. We look at different types of loyalty and why some are more important than others. How do we generate it? Do discounts have a role?
CRM is also about generating insight because, ultimately, this is what enables us to create value for our customers. This might mean tailoring your product. It certainly means running a database.
Who Should Attend
Owners, directors, and marketing managers who want to increase the lifetime value and loyalty of their customers.
What You Will Learn
Why CRM is not about software … although there are tools that help
How to delight your customers…and reward their loyalty
Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend