Level: Intermediate / Advanced
Outline of the workshop:
This workshop is for businesses that are looking to scale up. It introduces various growth strategies, applies them to SMEs, and discusses their advantages and disadvantages. It uses a number of case studies to illustrate the wide range of considerations, such as brand equity and ultimate exit, that must be considered.
Bullet points of what the workshop will cover:
• defining growth and highlighting two key dimensions: market and product
• Ansoff: market penetration, market development, product development, diversification
• creating a new market: swimming out to the ‘blue ocean’ from the ‘red sea’
• a closer look at product lining and brand extension: the lesson of Colgate’s lasagne
• innovation and the importance of your customer: the ‘ask’, diffusion, and engagement
• merger and acquisition: their role for SMEs, pros and cons
• alternatives to M&A: channels, partnerships, and joint ventures
• scaling up: process, resources, staff, finance… and you.
Summary of key learning points:
• applying the Ansoff matrix in the SME space
• finding a blue ocean, away from the red sea
• extending your brand reach
• appreciating the role of the customer in innovation
• understanding mergers, acquisitions, partnerships, and JVs
• recognising the demands of scaling up.
Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend