Level: Beginner
Outline of the workshop:
The workshop is to introduce delegates to social media and explore how it can help their business; no prior experience is required. It emphasises that social media must create value for the business – it is not an end in itself! The workshop is practical and hands-on, showing how to use the most important social networks and third party apps.
Bullet points of what the workshop will cover:
• What we understand by social media
• Importance of setting objectives – this is, after all, social media for business
• Different social networks – e.g. Twitter, Facebook, LinkedIn, Pinterest, Instagram, and more
• Choosing the right one(s) for your business
• Setting up a profile and posting an update
• The importance of likes, followers, and shares – and how to get more of the right sort
• Popular tools – e.g. Buffer, Hootsuite, Klout, Bitly, Canva, and more
• The right way (and the wrong way) to measure your success.
Summary of key learning points:
• Defining social media and listing the important social networks
• Understanding how they might help your business
• Identifying which social networks are right for you
• Setting up your profile and writing a post
• Finding tools that help manage your accounts
• Measuring your success and your return on investment.
Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend