Masterclass in Cooperating with Competitors
Are you a manager, director, owner, sales or marketing executive that wants to know how to cooperate with competitors to improve your business outputs, results, processes or business relationships? Company relationships and market dynamics are constantly changing. This masterclass examines how companies can benefit and capitalise by cooperating with competitors in today's business world.
Outcomes/why attend?:
- Gain critical insights into a new form of competition used globally
- Understand how to best manage cooperative relationships with competitors
- Learn key questions you need to ask and you need to answer to successfully use 'coopetition' as a strategy
- Learn the implications for resources, capabilities and uniqueness
- Business model implications and avoiding the learning trap
- Understand why and how to collaborate with competitors across borders
Target audience/sectors:
Managers, directors, sales teams, marketing teams, executives, consultants, engineers, manufacturers, professional services, transport and logistics professionals from SMEs, Fast growth / scale up companies and start-ups.
Paul Hughes is Professor of Strategic Management at De Montfort University and a leading expert in the area of Strategic Management, with a particular emphasis on decision-making, business growth/failure and counter-intuitive strategies, such as working with competitors. A highly skilled data analyst and business thinker, Paul has consulted for several businesses and has been a commentator on management and leadership in the media. His award-winning research has been published in a variety of leading international journals.
Leicester Castle Business School:
Leicester Castle Business School has been created by De Montfort University to provide an agile, innovative and knowledge enriched environment for professionals to access the learning solutions that are right for them. Our new business school is newly renovated and set in stunning surroundings to provide professionals with the space and environment to think freely and to maximise the learning from their course.
Please Note
This event is delivered as part of the Collaborate Growing Business Together project and is specifically aimed at businesses based in Leicester and Leicestershire with fewer than 250 employees and that meet the eligibility criteria (all other bookings will be respectfully declined).