The basic principles of Online Marketing best practice are well-established and well-known to many. But to succeed in the competitive arena of Google’s natural listings, you have to gain
an edge by using advanced, ethical Online Marketing techniques which are not subject to the search engine’s spam filters.
Providing you with a structured process to improve your results, this half day workshop includes reviewing attendees’ existing optimisation approaches, analytics and tools against their top-performing competitors and best practice.
• Identify and prioritise the quick wins and longer-term benefits
• Spot opportunities for improvements through freely available resources and tools
• Avoid “black hat” techniques which can result in a ranking penalty
• Technical SEO – diagnostics, tools, common issues and how to identify keywords
• Link Analysis – Tools, factors, common pitfalls, competitor back-link analysis
• Social Media Marketing