How do you get started with building your fan base?
Once you have fans, what is the best way to stay in touch and sell stuff?
This full day workshop with direct-to-fan expert Jessie Scouller will take you from Zero to Hero when it comes to building, engaging and monetising your fan base.
We'll cover how to develop your brand, the basics of direct-to-fan strategy, best practices for communication channels, campaign planning and product strategy. We'll look at a range of campaigns for inspiration and critique. You'll then be rolling up your sleeves and applying the theory to your own artist projects.
Wickstead clients past and present include, Laura Marling, Mumford & Sons, Elvis Costello, Noel Gallagher, Eurovision, Little Boots and Sir Paul McCartney to name but a few!