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DTSTART:20170725T090000Z
DTEND:20170725T103000Z
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DESCRIPTION;ENCODING=QUOTED-PRINTABLE:When was the last time you took a look at your complete customer journey? It’s business critical to know it and have a constant mental model of it in your head. =0D=0A=
This  session on Customer Experience Strategy (CX) will introduce you to how the journey maps together and what customer needs you must address at each stage. As a group we will look at how you can take action to bring out the benefits of your business to your customers.=0D=0A=
ThinkingCX helps organisations and businesses communicate value to customers. At this session Sandra Dartnell of Thinking CX will help you bring ideas, clarity and focus to your business.  Our Needs. Benefits. Actions. approach (NBA) will start you on the path to creating business value. =0D=0A=
Profile=0D=0A=
ThinkingCX works directly with decision makers and business owners to examine their customer experience and help them communicate the value of their business. =0D=0A=
Career background=0D=0A=
Sandra Dartnell, Director of ThinkingCX has a background at leading digital, design and branding agencies stretching back to 1999. She has extensive experience of enabling clients to deliver joined-up brand and marketing programmes and is an expert in customer-focused design and communication strategy. =0D=0A=
Qualifications and training=0D=0A=
Projects led by Sandra have been recognised by leading design and marketing awards from D&AD, BIMA, Design Week, The Marketing Society and Coolbrands® . ThinkingCX was shortlisted in the category of Supply Chain Champion - Best B2B Business at The Small Awards 2017. =0D=0A=
Sandra Dartnell, Director ThinkingCX=0D=0A=
www.thinkingcx.com=0D=0A=
Helping you communicate your value to customers
SUMMARY;ENCODING=QUOTED-PRINTABLE:Understanding the Impact of a Complete Customer Journey Natwest - RBS Commercial Park
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