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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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DTSTART:20170919T080000Z
DTEND:20170919T120000Z
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DESCRIPTION;ENCODING=QUOTED-PRINTABLE:We start the morning by discussing what is a brand is and find out that it is about much more than logos, typefaces, and colourways.=0D=0A=
It is actually about perception of your business – and so very important to develop or enhance your brand. If you get your brand right, then other parts of the jigsaw fall into place.=0D=0A=
Key is to understand why you’re in business, set out how you do business and then – but only then – think about what you do. The point of any enterprise is to create value. What do you=0D=0A=
create?=0D=0A=
We then look at brand strategy – in other words, how to build the brand that you need. A firm is usually compared to others, so we take a look at brand positioning.=0D=0A=
Most people concentrate on brand preference, rather than brand relevance; we discover that, in fact, this is the wrong approach.=0D=0A=
We end by looking at brand portfolios – which SMEs have as often as multinationals – and the importance of brand equity when it comes to raising finance or selling your business.=0D=0A=
Who Should Attend?=0D=0A=
Owners and directors who want to move beyond the view of ‘brand as visual identity’ and ensure they make a right impression.=0D=0A=
What you will learn=0D=0A=
What a brand is and why it matters=0D=0A=
How to develop your brand=0D=0A=
Why the smartest brands don’t compete=0D=0A=
What to do with more than one brand=0D=0A=
Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend
SUMMARY;ENCODING=QUOTED-PRINTABLE:Enhancing your Brand  King's House
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