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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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DTSTART:20170928T080000Z
DTEND:20170928T120000Z
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Marketing is the lifeblood of any business, but a common mistake is to rush to ‘doing’ without ‘thinking’. This morning is all about writing a marketing plan.=0D=0A=
We follow the SOSTAC® framework from PR Smith, which has proved itself time and time again – and is taught by the professional marketing institutes.=0D=0A=
We start with situation analysis: where are you and your business at the moment?=0D=0A=
We then move on to objectives: where would you like to be?=0D=0A=
To get there, we need to have a strategy: a broad understanding of how to move ahead.=0D=0A=
It’s then appropriate to move on to tactics: a detailed plan to get from A to B.=0D=0A=
Whether carried out in-house or by an agency, clear actions need to be set out.=0D=0A=
Finally, we need control to make sure that we meet our objectives – and what to do if we miss them.=0D=0A=
The key theme is how to create value as a business and communicate this to customers.=0D=0A=
Who Should Attend=0D=0A=
Owners, directors, and marketing managers who want to improve their marketing, calculate its effectiveness, and increase their return on investment.=0D=0A=
What you will learn=0D=0A=
How to work out where you are … and where you want to be=0D=0A=
Drawing up a strategy to get you there=0D=0A=
Making sure it delivers on time and on budget=0D=0A=
Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend
SUMMARY;ENCODING=QUOTED-PRINTABLE:Writing a Marketing Plan MK Conferencing Centre
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