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DTSTART:20171110T093000Z
DTEND:20171110T133000Z
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This morning looks at a key part of your digital footprint: social media and email.=0D=0A=
We start by looking at the role of social media and how it can help your business punch above its weight. Which social networks should you be using?=0D=0A=
The focus is not on how to set up accounts or which buttons to click; the point is to understand how to create value on social media. There’s a right way, and a wrong way, to get involved.=0D=0A=
The morning therefore moves on to discuss tone of voice; profiles and posting; groups and networks; contents and signposts.=0D=0A=
These days, a lot of companies neglect the most powerful digital marketing tool of all: email. It’s proven itself time and time again to be a key asset to every business.=0D=0A=
Yet with its power comes responsibility, so we look at how to protect yourself legally and, more importantly, how to look after your brand.=0D=0A=
Again, how do you create value on mailing lists? To answer this, you first need to understand the purpose of your list and identify your audience.=0D=0A=
The morning ends with a look at advertising.=0D=0A=
Who Should Attend=0D=0A=
Owners, directors, and marketing managers who want to make sure their social media and email campaigns are led by their business needs, instead of technology.=0D=0A=
What You Will Learn=0D=0A=
How a website can help your business…by not focusing on your business=0D=0A=
The bronze, silver, and gold of websites=0D=0A=
How (not) to hire an agency=0D=0A=
Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend
SUMMARY;ENCODING=QUOTED-PRINTABLE:Digital Strategy: Social Media and Email Corby Enterprise Centre
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