Building an Integrated Social Media Campaign
Thursday 13 February, 12.30 - 16.30 (04 hours), RaisE Business Centre
This intermediate workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice. In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!
You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!
Who is this workshop for?
• This is an intermediate workshop, and so delegates need to have a solid understanding of social media.
• We’ll explore what an effective campaign is like, and how to both think about creative approaches and then manage operational delivery.
• Smaller groups (up to 12) provides more personal support to each business based on their needs.
Photo Consent
Please note, to promote the work of the Council we wish to use photographs or images of people using or benefiting from our services or taking part in activities arranged by the Council. Photographs will be taken during this session to promote this workshop and the support offered by the Invest East Yorkshire Service of East Riding of Yorkshire Council.
These images will be used in social media, in printed and electronic promotion of our service and events. The images will be stored electronically on Council networks and will be reviewed annually.
Under the Data Protection Act 2018 / UK GDPR 2018, we require your consent to use your personal image for this purpose. If you do not wish to consent, please advise your Business Support Representative before the session starts.
These images will NOT be used for anything which may be viewed as negative in tone or that may cause offence, embarrassment or distress.
Images may also be used to validate that the session / support took place under our UK Shared Prosperity Fund (UKSPF) requirements. These images will not be available to the general public but will be retained until at least 2035.