Growing a business is not about doing more marketing, it is about doing the right marketing. Many small businesses invest time and effort into promotion without a clear strategy, which often leads to inconsistent results and frustration.
This practical, in-person workshop is designed to give business owners and High Street businesses clarity and confidence in their marketing. You will focus on the core foundations that make marketing effective, helping you to engage the right customers, communicate your value clearly, and make better use of the tools available to you.
This in-person workshop is highly interactive and hands-on. You will not just learn the theory; you will apply it during the workshop so that you leave with tangible progress and actions you can implement immediately.
What we will cover:
- Understanding your customers - Taking the time to truly understand your customers is essential. We will explore who your ideal customers are, what they value, and what influences their buying decisions. You will work through identifying your target market and creating simple customer personas to guide your marketing decisions.
- Getting your message across - Once your customers are clear, we will focus on how and where to reach them. You will review the digital platforms best suited to your business and your audience, ensuring you are using the right channels and that they are set up effectively to support your goals.
- Using AI to create content - Creating consistent, professional content does not need to be overwhelming. You will learn how to use AI tools to support the creation of written and visual content, helping your business stand out while saving time. There will be opportunities to try these tools during the session.
The workshop includes a concise presentation, practical tips, and dedicated time to work on your own marketing. Please bring a laptop so you can fully take part and apply what you learn on the day.
Your trainer
Your Trainer:
Shamshad Walker is a Marketing Consultant and trainer who specialises in helping businesses take control of their marketing. She has worked with organisations including Create Growth, Nottingham Trent University, Nottinghamshire Law Society, Rushcliffe Borough Council, and NatWest Bank. With a practical and supportive approach, Shamshad helps businesses strengthen their online presence, generate leads, and build sustainable growth.
This in-person workshop is only for businesses based in Leicester, Leicestershire and Rutland.
This is a free workshop—but your spot has real value. By registering, you’ve claimed one of a limited number of seats valued at £600. If you miss it without notice, we may need to charge a no-show fee to ensure fairness to others who wanted to attend. Show up, get the full value—and make the most of this opportunity!