Many established businesses invest heavily in
marketing but struggle to answer a simple question: What is it actually
returning?
This practical two-hour session gives
business owners a repeatable way to measure marketing ROI in financial terms,
covering cost per acquisition, return on ad spend, customer lifetime value and
payback period. Attendees leave with a clear method for judging any marketing
activity on its commercial merit, and a shortlist of what to keep, cut or test
next.
What You'll Learn
- Know What
You're Spending: How to define and calculate marketing ROI in practical,
business-specific terms
- Track What
It's Earning: The difference between vanity metrics and revenue-driving metrics
- Cut What
Isn't Working: A repeatable framework for assessing channel and campaign
performance
- Build a
Method You'll Actually Use: A simple ROI tracking approach that works without a
big data team
Who It's For
- Business
owners who suspect some marketing spend isn't earning its place, but can't yet
prove it
- Owners
relying on agency or in-house reports they don't have full confidence in
- Decision-makers
preparing budgets who want evidence, not instinct
Key Takeaways
- A working
ROI framework you can apply straight away
- Clarity on
which marketing activity is earning its budget
- A shortlist
of what to keep, cut or test next
About the Speaker
Jenny Cross is Co-Founder and Business Growth
Strategist at Vantage Marketing Group, with 25 years' experience across sales,
marketing and entrepreneurship. She has built and measured marketing strategy
for businesses ranging from early-stage start-ups to multi-million-turnover
corporates, and built and sold her own venture, giving her first-hand
experience of what marketing spend needs to prove before it earns its place in
a budget.
For enquires, e-mail us on bgevents@bizgateway.org.uk
There will also be the opportunity to ask questions during the workshop.
Once you have registered, joining instructions will be sent separately.