Please note eligibility criteria applies to attend this workshop.
The world is shrinking by the day and having access to the internet, including via smart phones, means borders are no longer a barrier.
An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers. This workshop will help you to create an action plan for an international digital strategy including:
• Showing you how to use online research tools
• Helping you plan for international website optimisation
• Looking at creating a strategic approach to social media and social commerce
• Understanding how digital lead generation and international B2B can help attract and grow customers from around the world