Many creative
businesses and individuals want to start selling online but don’t know where to
start or how to choose between the bewildering array of options. This webinar
will explain everything that’s involved in online selling and make
recommendations for products and services that can make it easier for you to
create and maintain an online shop. This
is particularly useful if you sell customised, personalised, made-to-order or
one-off products like prints, jewellery and so on.
This
workshop is the first part of a four-workshop series and we strongly recommend
that you sign up for all four sessions.
Key
topics:
- A comparison
of online shop platforms - pros and cons
- e-commerce
versus marketplaces - or should you do both?
- Site assets
you will need - images, product descriptions and more
- Usability and
User Experience
- Site search
What you
will learn/takeaway:
You will
leave with an understanding of how to set up an online shop to sell your goods
and a sense of what a good online shop should look like.
About the
speaker:
Expert David
James Ross teaches this course based on his own experiences of setting up
online shops and getting businesses to increase online sales. David has taught
many courses with creative businesses who have improved their online sales
significantly. Here are some comments
from other businesses who’ve attended the course:
I get more customers coming back
again and again – some really helpful tips from the workshops (fashion
designer)
The
facilitator is very knowledgeable about the subject. The informal nature of the
workshop helped me get the most from it (publishing company)
Tutor
very knowledgeable (clothing retailer)
I’ve sold
double the amount of items online after this workshop (ceramicist)
Helped me to sell more products
online (fashion brand)
Increased the number of online
customers that I get to my website (jewellery maker)
Who
should attend:
This
workshop is aimed at you if you have a creative business that has been trading
for around 12 months with products and/or services ready for sale. You should attend
if you want to set up an online shop or improve the one that you currently
have.
This webinar is delivered by the Business Gateway Growth Hub and is part-funded by the European Regional Development Fund. Places are limited to SMEs based in Leicester and Leicestershire.