With many producers now selling online, there is pressure for all producers to consider this as a viable sales route for their products. Join Jason Nicholls for this action planning session on tips and tricks on how to sell on Amazon.
This workshop will introduce case studies and support from a fellow coffee roaster who has first-hand experience of selling their own products online.
Jason has in-depth knowledge of advising businesses and coaches producers on how to get the best out of Amazon.
Who should attend this session?
Food and Drink Producers considering
eCommerce sales.
What will we cover?
- Is Amazon the right selling platform for my product / brand?
- What level of demand is there for products like mine? (use the Helium 10 Chrome Extension to understand demand for competing products)
- Can I profitably sell on Amazon? (Google “Amazon FBA Profitability Calculator”)
- Identify your most relevant keywords using the tools referenced in the talk, so you can start to build your listings (NB this is a great exercise to do for your website too)
- Pull together images for your products - you’ll need a mix of white background, lifestyle and infographic images (all mobile friendly), plus may be a product explainer video
- Start the application process - it can take a few weeks to be approved, plus longer for additional category and brand approvals
What outcomes can you expect from joining us?
You will leave this webinar with a range of tools to help you:
- How to better prepare your products for online sales
- Ability to choose the best platform for your products through a better understanding of how they work and the benefits of each
- How to ensure your products are technically sound for online sales.
This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop.
Who’ll be presenting this webinar?
Jason is an entrepreneur, business coach and mentor, and host for Bristol’s largest small business Meetup. After escaping corporate life, Jason set up his own coffee brand , initially selling direct to consumers online and via Amazon, and then venturing in to b2b sales via retail, hospitality, food service and even export channels. Jason learnt the hard way with Amazon, doing everything himself, from account setup to product listings, advertising campaigns and everything in-between. Jason will share some of the fundamental considerations when setting up to sell on Amazon, along with some of the key sales drivers you need to master for a successful ecommerce business.
This presentation is delivered in partnership with Business Gateway Growth Hub and Food and Drink Forum and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.