In this fifth session, we’re focussing on the value of failing! We will:
- continue to understand why and how to test news ideas and how to do this in a meaningful way
- give you the confidence to accept when a test fails as this provides you with valuable feedback. It also saves you from making a much more serious mistake had you not tested your idea.
- discuss ‘failing forward’ as a useful tool to help refine an idea or reject it in favour of another one.
You will leave the session with a methodology for testing your specific ideas for products or services.