This workshop will enable you to build an online marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace, ensuring the best possible return on investment.
This session is ideal for anyone with nothing more than a very basic understanding of Online Marketing who wants to enhance and improve their online presence.
Delegates will learn how to:
• Identify and prioritise the quick wins and longer term benefits of online marketing
• Spot opportunities for improvements through freely available resources and tools
• Technical SEO – diagnostics, tools, common issues and how to identify keywords
• Link Analysis – Tools, Factors, common pitfalls, competitor back-link analysis
• Social Media Marketing