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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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BEGIN:VEVENT
DTSTART:20170526T083000Z
DTEND:20170526T113000Z
UID:1
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:This workshop will combine a clear set of guideline slides and a handout, combined with some exercises within the group to explore the approaches and concepts outlined.=0D=0A=
You will learn to understand your existing customers and competitors and map them out. =0D=0A=
You can then decide, can you compete and perhaps more importantly, should you compete. =0D=0A=
You will also be able to define your opportunities and develop a targeted promotional campaign.=0D=0A=
By the end of this workshop you will=0D=0A=
=0D=0A=
    Understand the importance of market research and recognise your market, before you act=0D=0A=
    Develop a clear view of your competitive edge and how to position yourself in the marketplace=0D=0A=
    Learn how to develop a clear picture through market research of your potential new clients and how, where and when to expand your market=0D=0A=
    Be able to create a clear plan of action from the initial market research to developing an implementation campaign=0D=0A=

SUMMARY;ENCODING=QUOTED-PRINTABLE:How To Find New Customers Digital Media Centre
PRIORITY:1
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