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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:1.0
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DTSTART:20180419T120000Z
DTEND:20180419T153000Z
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DESCRIPTION;ENCODING=QUOTED-PRINTABLE:What’s the first thing you do if you want to find something out?=0D=0A=
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Most people would open Google to search for a product or service. ßßIt’s=0D=0A=
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the reason it’s so powerful for business. You need to be found when=0D=0A=
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your customers are looking for you. There are two ways to get to the=0D=0A=
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top of Google’s search results, Search Engine Optimisation (SEO) or Pay=0D=0A=
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per Click (PPC) advertising. This workshop focuses on the latter of the=0D=0A=
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options.=0D=0A=
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In this session you will cover: -=0D=0A=
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- Why is pay per click so powerful=0D=0A=
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- Understanding keywords=0D=0A=
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- Designing your first keyword campaign
SUMMARY;ENCODING=QUOTED-PRINTABLE:Why Pay per Click is so Powerful Digital Media Centre
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