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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20191118T140000Z
DTEND:20191118T160000Z
UID:1
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:In this fun and interactive session find out how to identify your target customers, be clear about what they are buying from you and learn how to beat your competition.=0D=0A=
Get tips and help with finding out=0D=0A=
o   Why do people buy your product/service/go to your shop/cafe etc?=0D=0A=
o   What sort(s) of people will particularly want to buy your combination of features and benefits. How many/much will they buy?=0D=0A=
o   What competition you will have? Why are they successful? What are their weaknesses? Why will you get customers from them?=0D=0A=
o   How to plan promotion to your target customers
SUMMARY;ENCODING=QUOTED-PRINTABLE:Workshop - Why would anyone buy something from you? 
PRIORITY:1
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