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DTSTART:20180913T083000Z
DTEND:20180913T123000Z
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DESCRIPTION;ENCODING=QUOTED-PRINTABLE:To attend this workshop you must be a small to medium sized business based in Northamptonshire, Bedfordshire, Milton Keynes, Cherwell or Aylesbury Vale. =0D=0A=
Level: Advanced=0D=0A=
Outline of the workshop:=0D=0A=
The workshop introduces delegates to the latest marketing ideas – and shows how they can be applied to your business. While no prior experience is required and the course is self-contained, the content is meant to be challenging and does not cover the ‘essentials’ of the discipline; for these, please come to our ‘Writing a Marketing Plan’ workshop.=0D=0A=
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Bullet points of what the workshop will cover:=0D=0A=
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    storytelling and imagery: the proven way to communicate=0D=0A=
    challenging incumbents and disrupting markets=0D=0A=
    the right (and wrong) way to adopt a freemium model=0D=0A=
    hooking customers – and the ethics of doing so=0D=0A=
    riding the cultural wave with your brand=0D=0A=
    signs and symbols: helping customers express themselves=0D=0A=
    provocation: who do you want your clients to become?=0D=0A=
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Summary of key learning points:=0D=0A=
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    how can storytelling and imagery help my business?=0D=0A=
    can I really eat the big fish?=0D=0A=
    where does freemium work and where does it fail?=0D=0A=
    how can I ensure my customers return – and bring others with them?=0D=0A=
    what does a brand really mean to most customers?=0D=0A=
    how can I help customers express who they are?=0D=0A=
    when does it make sense to ask something of my clients?=0D=0A=
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Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend  
SUMMARY;ENCODING=QUOTED-PRINTABLE:Advanced Marketing Strategy Aylesbury College
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