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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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DTSTART:20250610T083000Z
DTEND:20250610T113000Z
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DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Are you a business owner or someone with little sales experience who struggles to sell, but knows that effective selling is key to growing the business? =0D=0A=
This Workshop is designed specifically for non-sales professionals like you, who want to learn how to sell more effectively without the pressure of traditional "sales tactics."=0D=0A=
In just 3 hours, you will gain the confidence and skills needed to drive growth by communicating your product’s value and solving customer problems — not just making a pitch.=0D=0A=
What You’ll Learn:=0D=0A=
•	The Value Selling Framework: Understand how to align your product or service with the customer’s needs and goals.=0D=0A=
•	Crafting Your Value Proposition: Learn how to articulate your product's unique value and differentiate it from the competition.=0D=0A=
•	Understanding Buyer Psychology: Gain insight into how potential clients think and make purchasing decisions, so you can tailor your approach.=0D=0A=
•	Effective Communication Strategies: Develop conversational sales techniques that make your interactions feel natural, not pushy.=0D=0A=
•	Confidently manage the price and negotiation aspect of the sales conversation: Make sure your hard work doesn’t go to waste and you secure and protect the prices you want.=0D=0A=
Who Should Attend?=0D=0A=
•	Business Owners & Founders who want to take the sales process into their own hands.=0D=0A=
•	Non-Sales Professionals looking to improve their ability to sell and drive business growth.=0D=0A=
•	Anyone with a great product or service, but unsure how to effectively communicate its value.=0D=0A=
Why Attend? – Outcomes: This workshop is hands-on, practical, and tailored to non-sales professionals. Walk away with clear, actionable strategies that you can implement immediately to increase your sales and boost your business’s success.=0D=0A=
This workshop is funded by Leicester City Council and the UK Shared Prosperity Fund.
SUMMARY;ENCODING=QUOTED-PRINTABLE:Sales for Non-Sales People! L C B Depot
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