BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20260901T090000Z
DTEND:20260901T120000Z
UID:1
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Your business deserves attention, but PR agencies can cost thousands. The truth? If you’re a small business on a budget you don't always need one. Learn how to get your business featured in newspapers, magazines, radio shows, and podcasts—spending nothing but your time.=0D=0A=
=0D=0A=
What You'll Learn =0D=0A=
- Think Like a Journalist – What makes your business newsworthy (and how to spot PR opportunities hiding in plain sight)=0D=0A=
- Write Press Releases That Get Read – Templates, headlines, and hooks that journalists actually respond to=0D=0A=
- Pitch with Confidence – Email scripts that work, follow-up strategies that aren't annoying, and what to do when they say yes=0D=0A=
- Become the Go-To Expert – Position yourself as the source journalists call when they need quotes=0D=0A=
- Land Radio & Podcast Spots – How to find shows, pitch yourself, and nail the interview=0D=0A=
Gain confidence in being interviewed and how to manage the press so you can get your message across.=0D=0A=
No fluff. No theory. Just practical tactics you can implement immediately.=0D=0A=
Who Should Attend?=0D=0A=
- Small business owners tired of being invisible=0D=0A=
- Start-ups needing credibility on a tight budget=0D=0A=
- Anyone who wants PR results without breaking the bank =0D=0A=
No experience required. Just bring your business and your story.=0D=0A=
When a journalist features you, you get instant credibility, extended reach, and coverage that lives online forever. The businesses getting featured aren't necessarily better than yours—they're just better at telling their story.=0D=0A=
=0D=0A=
About the speaker:=0D=0A=
=0D=0A=
Lindsey Newman-Wood is an experienced Marketing & Sales consultant, trainer and speaker who set up Passion Marketing in 2011. She has a long history of providing training and outsourced Sales & Marketing Director services for start-ups and ambitious business owners across the UK. =0D=0A=
Lindsey has a proven track record of delivering engaging workshops, webinars and seminars as well as facilitating peer groups, marketing consultancy, 1:1 coaching and mentoring.=0D=0A=
=0D=0A=
For enquires, e-mail us on bgevents@bizgateway.org.uk=0D=0A=
There will also be the opportunity to ask questions during the event.
SUMMARY;ENCODING=QUOTED-PRINTABLE:Essentials: PR Necessities for Business Growth Harborough District Council, the Symington Building, Adam & Eve Street, Market Harborough, Leicestershire, LE16 7AG
PRIORITY:1
END:VEVENT
END:VCALENDAR