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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20261104T100000Z
DTEND:20261104T120000Z
UID:1
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Many established businesses invest heavily in=0D=0A=
marketing but struggle to answer a simple question: What is it actually=0D=0A=
returning?=0D=0A=
This practical two-hour session gives=0D=0A=
business owners a repeatable way to measure marketing ROI in financial terms,=0D=0A=
covering cost per acquisition, return on ad spend, customer lifetime value and=0D=0A=
payback period. Attendees leave with a clear method for judging any marketing=0D=0A=
activity on its commercial merit, and a shortlist of what to keep, cut or test=0D=0A=
next.=0D=0A=
What You'll Learn=0D=0A=
-  Know What=0D=0A=
You're Spending: How to define and calculate marketing ROI in practical,=0D=0A=
business-specific terms=0D=0A=
-  Track What=0D=0A=
It's Earning: The difference between vanity metrics and revenue-driving metrics=0D=0A=
-  Cut What=0D=0A=
Isn't Working: A repeatable framework for assessing channel and campaign=0D=0A=
performance=0D=0A=
-  Build a=0D=0A=
Method You'll Actually Use: A simple ROI tracking approach that works without a=0D=0A=
big data team=0D=0A=
Who It's For=0D=0A=
-  Business=0D=0A=
owners who suspect some marketing spend isn't earning its place, but can't yet=0D=0A=
prove it=0D=0A=
-  Owners=0D=0A=
relying on agency or in-house reports they don't have full confidence in=0D=0A=
-  Decision-makers=0D=0A=
preparing budgets who want evidence, not instinct=0D=0A=
Key Takeaways=0D=0A=
-  A working=0D=0A=
ROI framework you can apply straight away=0D=0A=
-  Clarity on=0D=0A=
which marketing activity is earning its budget=0D=0A=
-  A shortlist=0D=0A=
of what to keep, cut or test next=0D=0A=
About the Speaker=0D=0A=
Jenny Cross is Co-Founder and Business Growth=0D=0A=
Strategist at Vantage Marketing Group, with 25 years' experience across sales,=0D=0A=
marketing and entrepreneurship. She has built and measured marketing strategy=0D=0A=
for businesses ranging from early-stage start-ups to multi-million-turnover=0D=0A=
corporates, and built and sold her own venture, giving her first-hand=0D=0A=
experience of what marketing spend needs to prove before it earns its place in=0D=0A=
a budget.=0D=0A=
For enquires, e-mail us on bgevents@bizgateway.org.uk=0D=0A=
There will also be the opportunity to ask questions during the workshop.=0D=0A=
=0D=0A=
Once you have registered, joining instructions will be sent separately.
SUMMARY;ENCODING=QUOTED-PRINTABLE:Measuring the ROI of Your Marketing Online
PRIORITY:1
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